- Nitto has announced a five-year extension of partnership with ATP.
( English Fran?ais Deutsche Italiano) - Thoughts on holding the Turin Tournament (Video message from Nitto and ATP)
Nitto is proud to be the title sponsor for the Nitto ATP Finals, the season ending finale of the ATP Tour. This exciting event will be held in London and will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.
Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.
Celebrating its 100th Anniversary in October 2018, Nitto is making a new start for the next century. Nitto will continue to make strides as a global company through the sponsorship of the “Nitto ATP Finals” and continually challenge to inspire the world and create new value. Global growth helps create innovation with customers around the world.
“Transforming the sports world with
innovative challenges”
Adam Hogg, Event Director,
discusses Nitto ATP Finals path of
innovation
The Nitto ATP FINALS has excited tennis fans around the world with various innovations that aren’t bound to the traditions and customs of tennis.
Event Director Adam Hogg, who has worked behind the scenes of this spectacular event, talks about the evolution and innovations of the tournament.
The four innovation points are presented in a special movie.
?Wonderhatch.co.uk
Limited movie
Activities at
the Nitto ATP Finals
CSR Activities
COVID-19 Prevention (Mask Donation)
Nitto donated 8000 face masks to ATP, helping to prevent the spread of COVID-19, to support the safe tournament operations.
Charities through the Nitto ATP Finals
At Nitto ATP Finals, Nitto conducts CSR activities to support all children who are challenging for the future.
Nitto invited the children and their families who are confronting illness, and hospital staff to watch the game. In addition, we cooperated in activities of organizations that support children around the world through initiatives by Nitto Group employees and fundraising activities at the sponsor booths.
Fan Experience
Up until now, Nitto has set up a sponsor booth at the tounament venue to experience
Nitto's Innovation and carried out various planning.
Every year, many tennis fans come to our booth to get interested in
Nitto and to create memories of Nitto ATP Finals.
Innovation for
Tennis Fans
Of the many attractions of the Nitto ATP Finals, one that really stands out is the impressive staging that fully leverages vivid lighting effects, loud acoustics, and smoke using dry ice that are unique to indoor arenas. The sight of the players advancing to the court as the LED-imaged doors open to powerful music instantly boosts the excitement of the fans, immersing them into a world beyond the ordinary.
In addition, according to Adam, “We use about 28 LED screens in the stadiums.”
This is unique compared to the average on Tour. The Nitto ATP Finals for example, uses giant screens that are installed directly above the court and around the court to display not only the scores but even measured the spectators cheering volume as well, because ATP believes building more presence to enthuse the spectators is utmost.
Furthermore, the multiple screens also deliver more realism to the fans watching on TV by projecting the power of the plays as well as the subtle changes in the players’ facial expressions. This technology has also been adopted in other sports competitions in recent years. As a pioneer of events that integrate sports and entertainment, the Nitto ATP Finals innovates for fans one after another with sophisticated production technologies like these.
Innovation for
Tennis Players
Various innovations are leveraged so the players – who are the stars in the tournament – can compete at their best.
Take the tennis balls used in the matches for instance.
In order to achieve the highest quality and excellent consistency of the balls, the ATP official ball partner pays full attention to every detail during the development and testing phases. And through cooperation with the players, ATP select only the most suitable balls for every their playing conditions.
Nitto ATP Finals also provide the players with play footages and analysis data within minutes after each match. Such consideration from the perspective of the players, who want to clear their issues from the match so they can take on the next one in better condition, is only realized at a couple of tournaments including the Nitto ATP Finals.
Innovation for
Sustainable Events
Sustainable practices have become increasingly widespread at sporting events around the world in recent years. This is also an important theme for the Nitto ATP Finals, and they are working on a variety of initiatives with the aim of making them the mainstays for future tournament operations. For example, ATP in fact reuse the same court for matches and two courts for practices every year. They are dismantled after the tournament, and stored under meticulous supervision until the following year. A fine balance of materials (mainly wood) and paint is essential to ensure consistency of the court surface allowing for proper bounce and speed of the balls, and prevent player injuries. Preparing an environment for the players to play at their best while also being sustainably conscious is a difficult, yet extremely important task.
Nitto ATP Finals also created an eco-considerate system for reusing cups with cooperation from the venue vendors. As the tournament is usually attended by over 200,000 fans, introducing reusable cups is effective in terms of practical resource use and waste reduction.
Behind the splendor and excitement, innovations with consideration to the whole of society such as these are also what make the Nitto ATP Finals so special.
Nitto Group‘s proprietary marketing approach: Sanshin?Activities
Nitto‘s Original Business Models: The Global Niche Top? strategy
Example of Global Niche Top? Products: Polarizing films for displays (NPF?)
Nitto Innovations
The Nitto ATP Finals has continued to innovate in every aspect so it will always be at the forefront of sports. As a partner, “Nitto” is the first Japanese company to become the title sponsor of the ATP Finals from 2017.
Nitto has demonstrated its strengths as a global company by meeting the needs of social changes with a variety of products through its original innovations in various fields including electronics, automobiles and medical care. This overlaps with the ATP Finals stance to take on new innovative challenges for the benefit of the players and spectators.
Nitto has constantly evolved to create new value using a variety of innovation methods. 〉〉
Nitto always aims to be the top of its fields with reliable technologies by taking full advantage of its original innovation methods, while also examining future innovations not yet challenged by others.
